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Monday, January 30, 2023
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Enforcement of the Decision and Outcomes

ASA ordered Ryanair to desist from using the advertising that was the subject of this case.

Significance of the Case

Misleading climate claims can often be combatted through laws and regulations that prohibit false advertising and are designed to protect consumers. Since consumer protection laws exist in most countries, this is a potential additional avenue through which to bring climate action in the courts and increase corporate accountability.